In the fast-paced world of quarterly targets and year-end results, many teams work on long-term projects that may take months to complete. While the finish line might feel far away, leaders have a unique opportunity, and responsibility to ensure that motivation doesn’t fade during the journey. One powerful way to do this that I teach is through strategic, structured recognition.
Here’s a simple framework every leader can adopt: The Three Tiers of Work Activity Recognition.
Why Recognition Matters in Long-Haul Projects
Let’s be honest, most employees don’t wake up energized by Gantt charts or milestone deadlines. What sustains motivation over time is the sense that what they’re doing matters now, not just at the end. Recognition is the fuel that keeps teams engaged, especially when achievements are spaced apart by months or quarters.
But not all work is equal, and therefore, not all recognition should be either.
The Three Tiers of Work Activity: A Leader’s Lens
When reviewing the work your team does each week, you’ll notice a pattern. Tasks vary not just by volume, but by complexity and impact. To tailor recognition meaningfully, classify work activities into three tiers:
- High Complexity Tasks
These demand judgment, creativity, risk-taking, or deep problem-solving. Think: developing a strategy, building a new feature, resolving a critical client issue.
🔹 Recognition focus: celebrate courage, ingenuity, and impact. - Medium Complexity Tasks
These involve collaboration, consistency, or process refinement. Think: running weekly operations meetings, refining a process, managing vendor communication.
🔹 Recognition focus: highlight consistency, team contribution, and iterative improvement. - Low Complexity Tasks
These are essential for momentum—reliable, repeatable tasks like customer service replies, data entry, or administrative work.
🔹 Recognition focus: applaud reliability, quality, and responsiveness.
When you view your team’s efforts through this lens, you begin to see recognition opportunities every week, not just at the end of the quarter.
From Insight to Action: The Recognition Rebalance Exercise
Here’s a practical way to implement this with your team:
- Map Work Activities
List out 10–12 regular activities your team engages in weekly. - Classify the Complexity
Categorize each as low, medium, or high complexity. - Apply the Recognition Lens
Ask: which of these activities do we recognize regularly? Which are going unnoticed despite their value? - Design a Recognition Plan
Use this structure for each recognition moment:- What is being recognized (specific behavior or outcome)
- Why it matters (its impact on team or goals)
- How it will be expressed (public or private, leader-led or peer-nominated)
- How it will be delivered (verbal, written, awards, branded merch)
- When it will be given (real-time, weekly roundup, milestone)
- Test One Change Immediately
Choose one recognition adjustment and implement it this week. For example, start a weekly shout-out during your team status meeting focused on a medium-complexity task that supports your long-term project.
The Leadership Payoff
This structured recognition approach aligns beautifully with the Fulfillment-Centric Leadership™ framework, which emphasizes sustained motivation through personal and professional fulfillment. By acknowledging effort as well as outcomes, you tap into what drives people day to day, not just what gets reported in QBRs.
When team members feel seen not just for the big wins but for the consistent effort, they don’t just stay the course, they accelerate. You turn a marathon into a fulfilling series of sprints.
Final Thought: Don’t Wait for the Finish Line
Recognition doesn’t have to be grand, but it must be intentional. Start by seeing the full spectrum of work happening on your team, and recognize it accordingly. Over time, this habit builds a culture of appreciation that carries teams across even the longest projects energized, engaged, and fulfilled.
Action Step for Leaders
This week, commit to one recognition change. Choose a recurring task that’s gone unnoticed and spotlight it. Watch what happens.
